THE BACKGROUND
The Chinese have been instrumental in forcing the prices higher during the last few years, as they are not just purchasing and storing wines, they are drinking them at an exceptional rate and this is widely predicted to rise. Unlike the world markets which have been affected by the global downturn the Chinese are still buying and drinking. A proportion of these of wines are not amongst our usual list. This is due to the quality of the wine and their status as being great ‘drinking wines’ but would not traditionally be considered investment quality.
We want you to be able to capitalise on this growth market. We are basing the choice of which wines to purchase for the Chinese cellar having watched this particular market closely for the last two years, and these wines have continued to increase in value right through the financial meltdown.
The perfect example of how the market has changed can be demonstrated by outlining the recent history of Ch. Carruades de Lafitte. The interest – and prices – started to increase in the spring of 2006, whilst the world was pre-occupied with the 2005 vintage.
During the 12 months to July 2008 the price rose so dramatically and at a rate which appeared inappropriate, we held back. As a company which does not invest in high risk wines unless they are of high quality it was not a market we were prepared to get into unless we saw some proof that it could be sustained, and repeated.
However, even in the face of the wrath of a global recession these wines have proved to be practically immune to any financial market changes.
The Carruades reached approximately £1200 per case from an average of £250 per case and levelled and held firm.
AN EXCEPTIONAL OFFER FOR YOU
We are purchasing a selection of wines which are currently in high demand by the Chinese, the biggest difficulty is in sourcing the stock, most of which goes straight to the Asian market therefore availability is very limited. There are many opportunities to make the kind of return we have seen with the Carruades, the difficulty is in predicting which ones it will be. By having a diversified collection and by purchasing the right vintages at just the right time we believe that we can put together an extraordinary short term investment cellar. The final choice of wine will be determined by the market as many of them are so difficult to obtain that it is merely a matter of timing.
These specific cellars will be more actively managed than our standard investment cellars as the need for pro-active management is far more demanding.
These cellars can be purchased for as little as £2,500 and the full collection would be in the region of £78,000. The risk can be balanced by purchasing more traditional wines which have proved to be very stable during the financial crisis as well as the new players.
In a supply and demand market this has to ring all the right bells for any savvy investor.
