Our brochure is available in English, Chinese and Japanese
Category Archives: Uncategorized


Fine Wine has consistently outperformed all other forms of recognised investment. It has remained the steadiest form of investment, generally unaffected by recession, interest rate changes and stock market fluctuations. Fine Wine offers many advantages over other investments – such as unit trusts, life assurance, investment bonds and equities – as it benefits from being stable, tax free, easily reaslisable, consumable, low risk and portable. Above all else, due to decreasing availability, there is increasing rarity.
Given the growing level of scepticism over other forms of traditional investment, individuals have been seeking new opportunities and advice on how to extend or restructure their investment portfolios to include a well-balanced mixture of traditional, alternative and leisure investments.
Premier Cru Ltd (“Premier Cru” or the “Company”), Europe’s leading Fine Wine investment house, seeks to exploit the Fine Wine investment market as an opportunity for high growth investment returns. Its specific intention is to offer structured investments to ordinary people with little or no knowledge of Fine Wines.
The Company is unique, in that it provides tailor made portfolios with no lock in periods – enabling investors to add or subtract at will (to pay off a wedding, children’s school fees, a mortgage or even create an income to supplement your pension etc). It does not charge up front or exit fees, nor early redemption penalties, and investors’ profits are free from capital gains and income tax. Unlike ISA’s there are no upper limits, and Premier Cru’s minimum investment is the lowest in the market, at £1500 and/or £100 per month.
Removing all the common drawbacks from other investment schemes, Premier Cru offers what is generally considered to be the most tax efficient and fully flexible range of investment plans on the market today.
Some of the incredible returns from investing with Premier Cru in May 2003 include:
Fine Wine purchased
(per case of wine basis) Cost
in May 2003 Growth
to date Current value
Chateau Latour 2002
£820
50%
£1,230
Chateau Mouton Rothschild 2002 £763 17.82% £899
Chateau Margaux 2002 £775 14.84% £890
Stacey-Lea Golding, Director at Premier Cru, stated: “A core benefit to our hands-on investment strategy is the flexibility and tax effectiveness on offer to clients. By no means are we advising individuals to withdraw from their current investments, but to balance their portfolios through broadening their range, enabling risk to be more evenly spread.
Premier Cru are witnessing a boom in sales of fine wines as Investment Products. Due to the uncertain times, the roller coaster ride on the stock exchage many investors are looking for ’safer’ alternatives to keep their money and or pensions secure. The boom and bust cycle of the global ecconomy is leading to an ecconomic melt down of financial institutions, many are well known and trusted names; at home, on the continent, across the pond and in fact world-wide effecting all money markets.News items coupled with daily reports from the government and the ‘city’ are making invstors extremely gittery, many have turned to gold as ’safe investment’ but this is now standing at an all time high. Many other investors are finding that investing in vintage, rare and sought after wines are just what they need in these otherwise turbulent times. Premier Cru have a proven track record for expertise in this investments market.
Mortgage repayment product utilising the investment potential of Fine Wine
Mortgage payments are a considerable cost to a household, and homeowners are searching for ways to save money. Running an investment plan alongside an interest only mortgage can considerably reduce costs in the long term, and Premier Cru Fine Wine Investments believes that Fine Wine acts as an ideal investment vehicle for mortgage repayment.
To meet the growing needs of homeowners, Premier Cru Fine Wine Investment has today launched a Fine Wine Investment Mortgage Repayment Product, branded ‘Home Cellars’, which uses fine wine as the repayment vehicle, alongside most interest only mortgages…………to read more
Homeowners can now use fine wine to repay their mortgage following the launch of a new investment product.Premier Cru Fine Wine Investment has launched a new product which invests in fine wines, dubbed Home Cellars, which people can use as an investment vehiclealongside an interest only mortgage.The group said growth in fine wine generally exceeded other investments, addingthat there was a long history of stability in the fine wine market.It said £10,000 invested in fine wine in January 1990 would have been worth £89,760 in January this year, while the same sum invested in the FTSE All Share Index would be worth only £39,145………………………………………………….
People have been investing in Fine Wines for hundreds of years. However until now, like Fine Art and Antiques, you would either have to be an expert on the subject or be prepared to make expensive mistakes when entering the market purely for monetary gain.
Premier Cru was formed with the specific intention of offering structured investments to ordinary people with little or no knowledge of Fine Wines.
The idea of creating a pure investment company of this kind came in 1992 when one of the founder members of Premier Cru was introduced to a National Insurance Contributions discount scheme utilising Fine Wine. Due to the stability of the wine markets, it was possible to offer prospective clients a guarantee that they would receive 100% of quoted values. Other companies had been using Gold and Diamonds. However, fluctuations in those markets often caused clients to sell at a loss making the whole scheme pointless. Although we were not interested in NIC discount scheme, a Tax Free Stable Market seemed the perfect basis for an investment. ………………………………