People have been investing in Fine Wines for hundreds of years. However until now, like Fine Art and Antiques, you would either have to be an expert on the subject or be prepared to make expensive mistakes when entering the market purely for monetary gain.

Premier Cru was formed with the specific intention of offering structured investments to ordinary people with little or no knowledge of Fine Wines.

The idea of creating a pure investment company of this kind came in 1992 when one of the founder members of Premier Cru was introduced to a National Insurance Contributions discount scheme utilising Fine Wine. Due to the stability of the wine markets, it was possible to offer prospective clients a guarantee that they would receive 100% of quoted values. Other companies had been using Gold and Diamonds. However, fluctuations in those markets often caused clients to sell at a loss making the whole scheme pointless. Although we were not interested in NIC discount scheme, a Tax Free Stable Market seemed the perfect basis for an investment. ………………………………